When Ole Kirk Christiansen founded https://lego-x.com/2021/10/29/best-data-room-software-to-keep-business-on-track his workshop in Billund, Denmark in 1932, he made wooden furniture and toys. His business wasn’t particularly profitable and he struggled to make ends meet in the early 30s. In 1934, he shifted to focus on toys, and changed the name of the company to LEGO. This is an abbreviation for “leg godt”, the Danish word meaning “play well”.
In the 1960s, the company grew to other Nordic countries. The company designed a smaller brick, ideal for small hands. It was named DUPLO (after the Latin word duplex, which means two-fold). This allowed children to create more detailed models.
In the 1970s Lego began to incorporate new features that helped its products stand apart from the other brands. They added different faces to the minifigures. This made the figures look more realistic and allowed them to express various facial expressions and emotions. The Lego Group also added wheels to its bricks, which opened the possibility of making vehicles as well as other machines that move.
The next step was to introduce themed themes systems within the systems that let customers create a specific environment or scenario. This allowed the company to make its brand more well-known and helped them attract an audience that was younger. The company also increased its production by opening factories in South Korea and Malaysia.